About Me

Hello 👋 I’m Ruth, a UX Designer based near Bath, UK. 🇬🇧

Past: My Background

I have a background studying industrial design at university, working in customer services and market research. Together, these experiences have provided me with an invaluable skills set including communication, teamwork, problem-solving and critical thinking, all of which I can transfer over to UX design. Whether it’s the consumer, customer or user, my studies and job roles have always been focused around understanding and empathising with people.

Present: Switching to UX

In the week days I’m working as an assistant warehouse manager for an e-commerce business, within the garment decoration industry. During the evenings I’m shifting gears; working as a team of one, experimenting with AI, carrying out research or perfecting a pixel or two.

User experience design appealed to me for a number of reasons; firstly I am good at problem-solving in my everyday life, so it felt like a well suited career choice where I can hone my skills. Secondly; as digital products and services become more ingrained into our daily lives, it’s crucial that we create easy to use, frictionless solutions - UX Academy has provided me with stepping stones to begin a journey towards creating impactful designs.  

Studying industrial design gave me my foundation in understanding human-centred design, creating concepts and iterating on ideas to solutions for the end user and the mass market. Now I see UX as the logical step forward where I can up-skill, gain further knowledge of the design thinking process and apply it to products and services.

All Work, No Play?

In my free time I enjoy being outdoors, photography, journaling, gardening, running, or travelling.

“You can’t use up creativity. The more you use, the more you have.”
— Mayu Angelou

My Skills

UX Research

✔️ Competitive / SWOT Analysis

✔️ Research Planning

✔️ Interview Discussion Guides

✔️ User Interviews

✔️ Research Synthesis: Affinity Mapping

✔️ Research Synthesis: POV Statments

✔️ Research Synthesis: HMW Questions

✔️ Personas

✔️ Storyboarding

✔️ Card Sorting

✔️ Surveys

✔️ Usability Testing

UX/UI Design

✔️ Prioritisation & Roadmapping

✔️ Site Mapping

✔️ User Flows & Task Flows

✔️ Lo-fi & mid-fi wireframing

✔️ Prototyping

✔️ Feedback & Iterations

✔️ Accessibility

✔️ Hi-fi wireframing

✔️ Visual Design

✔️ Branding

✔️ UI Kit / Component Libraries

✔️ Iconography

Tool Kit

✔️ Figma

✔️ Figjam

✔️ Google Workspace

✔️ Zoom

✔️ ChatGPT

✔️ Canva

✔️ Affinity